Under a license agreement, Mark Eisen entered the world of mass market fashion capitalizing on the popularity of high-low dressing and assisting Walmart, the world's largest retailer, in its corporate strategy to reach up in the apparel sector. Launched in 2006, George ME was featured in advertisements shot by Arthur Elgort in American Vogue. Eisen designed eight collections a year for three years, sold in over 2500 Walmart stores throughout America and online.
